I think one of the best challenges when it comes to digital work with photo's is the use of light. It's always changing and very unique depending on the source, be it artificial or natural. Each one has its own distinct quality and feel, and getting it right can make all the difference in an image.
I regard it in the same sense as music or sound for video. Both influence the mood/emotional side of the visual stimulation. If you break it down in the use of 2D imaging it basically comes down to your use of colour. It sets the mood of the picture, the feel. That of course does not mean you have to always strictly sick to what is regarded as realistic. For instance, by making the light lean stronger to yellow and red I could get a bit more of an feeling of heat, which is absolutely absurd, because the only warmth you could get from viewing images on screen is that melting-brain feeling from staring at you computer monitor all day long... that and square eyes.
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